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Partnering with Just A Minute (JAM)
7th August 2024
Emerald Park partners with Just A Minute (JAM)
Emerald Park is proud to announce a new partnership with JAM (Just a Minute). This collaboration marks a significant step in the theme park and zoos commitment to creating an inclusive and welcoming environment for all its guests.
The JAM Card
The JAM Card, developed by NOW Group, is a simple yet powerful tool that allows individuals with hidden disabilities or communication barriers to discreetly ask for 'Just A Minute' of patience when they need it.
Social stories
In conjunction with JAM, Emerald Park is excited to introduce its new social stories initiative. This comprehensive document is designed to assist guests who may have additional needs by providing detailed information about what to expect during their visit. This guide highlights areas of the park that may be highly sensory or potentially overwhelming, helping guests to plan their visit with confidence and ease ahead of arrival.
To further support this initiative, Emerald Park staff are currently undergoing extensive training with JAM. This training introduces the JAM Card concept and provides a deeper understanding of hidden disabilities and communication barriers, ensuring that every team member is equipped to offer the highest level of service and support to all visitors.
Guests will also notice the presence of JAM Cards throughout Emerald Park. These will be displayed in the form of posters, staff lanyard badges, and strut cards, raising awareness and reminding everyone of the theme park and zoos commitment to inclusivity.
Charles Coyle, Managing Director of Emerald Park,
shared his enthusiasm for the partnership: "We are thrilled to partner with JAM and introduce a JAM Card and social stories initiative to Emerald Park. Our aim is to create a supportive and inclusive environment where all our guests feel comfortable. This collaboration is a significant step towards achieving that goal, and we are dedicated to ensuring every visitor has a memorable experience at Emerald Park."
Speaking about the partnership with Emerald Park,
Nicola Tipping, Business Development Manager at NOW Group said, "As Ireland's only theme park and zoo, Emerald Park attracts thousands of families each year, many who will be dealing with hidden disabilities, so we are thrilled to welcome them onboard as a JAM Partner, demonstrating the parks commitment to accessibility and inclusion."
Nicola adds: “It is great to see companies stepping up and recognising the value of investing in training their staff to provide great customer service for people with both visible and hidden disabilities. Since launching the JAM Card initiative in 2012, the scheme has been a resounding success with more than 2,500 organisations across the region participating in the training programme. It may be ‘Just A Minute’ but that extra time and understanding can really support and comfort those with communications barriers, helping to give them equal access to the services they need every day.”
